The Meaning of Zdhoorkya (ज़धूरक्या)

Zdhoorkya (ज़धूरक्या) is a coined word, created by the Founder to symbolize every woman’s journey of sparkle, sacrifice, and self-identity.

Z stands for Zari – the sparkle.
The same sparkle that shines in every woman’s eyes – first for her parents, then for her in-laws, and later for her children. It is the strength that brightens and binds relationships.

Dhoor stands for Dhool – the dust.
It is the sacred dust a woman carries from the courtyard of her parents’ home and gently lays down at the threshold of her new home. It is an offering – surrendering memories of her maiden home to create and nurture a new family and a new life.

Kya stands for the eternal question – What am I? Who am I?
The timeless question that rises in every woman’s heart, making her stronger and reminding her of her true identity.

Zdhoorkya (ज़धूरक्या) is not just a brand – it is a woman’s identity.
It is the story of her strength, her sacrifice, and her priceless questions.
It reminds her that she is not just a relationship, but a complete existence in herself.